TheJasmineBrand.com is a website that covers entertainment, pop culture, all things celebrity in a nutshell. It’s a way to give readers pop culture news in an objective, journalistic manner.
In her own words via an interview with blackenterprise.com:
When people exit out of my blog, I want them to be entertained, but I want them to think. Maybe talking about Love & Hip —Hop Atlanta seems very ratchet and very shallow, but it’s talking about relationships and things that go on in your life that maybe you don’t want people to know about. I’m not curing Cancer over here, but people have this negative connotation when it comes to pop culture and gossip and don’t think there’s anything wrong with that. [But] that’s why I write the way I write, and I’m objective and I ask questions because I want readers to think, ‘Okay, this is right or this is wrong or maybe we shouldn’t be doing this.’ I’m not trying to be fake deep, but…I want [my readers] to think a little bit outside of the surface of pop culture.